Abstract
The telecommunications sector is facing a fast-paced and changing landscape. In
the past, incumbent telephone companies provided voice telecommunications
through fixed phone lines, and cable television operators offered TV programs
to each household. Users needed to subscribe to these companies separately,
paying different fees to each provider. However, technologies have blurred the
distinctions between those businesses. With the development of DSL and cable
modem Internet access technologies, telcos and cable operators have started to
move into one another' s markets by offering data, voice, and TV video services
over their own networks. Those moves characterized the beginning of the
convergence of triple-play services, in which data, voice and video are offered
as a single product.
In this issue of the "Brazilian Telecommunication Market" CIS, IDC looks to
answer:
- How have operators around the world been facing the convergence challenge in the telecommunications market?
- What is the impact of triple play strategies over ARPU and churn rates?
- What should operators do beyond putting voice, Internet and pay-TV services together to succeed in the triple play market?
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