Brazil Triple Play and an International Comparison

Table of Contents

• Table of Contents
• In This Update
  • Introduction
    • Multi-play Offerings
      • Multi-play Stage 1 - Single Operator, Multiple Networks
      • Multi-play Stage 2 - Any Service, Single Network
    • The Client Perspective
    • Market Drivers
      • Apparent Price Reduction
      • One Bill, One Support Number
      • New Features Possibility
    • Market Restraints
      • Established Habit with the Actual Provider
      • Little or No Discount
    • The Operators Perspective
      • Triple-Play Is Able to Reduce Company' s Churn Rate
      • Triple Play Can Differentiate a Service
      • Triple Play Can Leverage ARPU
  • Triple Play Trends Around The World
    • International Benchmarking
      • United States
      • Europe
      • Asia
    • The Canadian Case
      • Overview
      • Figure: DTH and Digital Cable Subscription Evolution in Canada
      • Figure Rogers
      • Figure: Digital Households by Technology, Canada
      • Figure: Roger' s ARPU Evolution, Canada
      • Shaw Cablesystems
      • Canadian Customers Preferences
      • Conclusions
  • Triple Play In Brazil
    • Overview
      • Telefonica
      • NET
      • Figure: NET' s Churn and ARPU Evolution, Brazil
    • Conclusion
  • Future Outlook
  • Essential Guidance
    • Focus on basic strength
    • Focus on customer satisfaction and brand loyalty
    • Create unique values through value-added services
    • Find complementary partners (advice for single-service providers)
• Learn More
  • Related Research