Abstract
IDC' s IT Quarterly Executive Tracker program for Central and Eastern Europe is
a qualitative complement to our PC, computer systems, and printer quarterly
tracker products, and range of annual studies. Providing regional managers and
market planners with timely and comprehensive insight into market trends, the
Executive Tracker is an "IT watch" tool that further enables the interpretation
of quarterly quantitative data and trends.
Now expanded to provide an overview of major IT segments in addition to the PC
arena, the Executive Tracker is a regional study that provides in-depth
information country-by-country on the hardware, software, IT services,
Internet, and telecommunications markets.
Our regular research focuses on addressing the following questions:
- What were the most important developments in the IT markets of the CEE during the past quarter?
- What is the state of the IT environment?
- What is the latest IT spending breakdown by technology?
- What are the chief drivers and inhibitors of growth in IT market spending?
- What ongoing market developments are influencing channels and who are the new entrants on the market?
- What IT contracts and tenders were signed over the past three months? Which vendors were involved?
- What local mergers and acquisitions or commercial alliances are taking place in the IT arena?
- How have the main IT vendors in the countries performed, and why?
"Strong economic growth and windfall profits in key sectors such as
communications, finance, and manufacturing enable companies to leapfrog
technologies and buy the latest IT hardware and software available. Buyers are
increasingly aware of the variety of state-of-the-art options and expect top
quality at reasonable prices, assuming they can benefit from lessons learned
(by vendors) in other markets." - Steven Frantzen, Managing Director and Group
Vice-President, IDC CEMA
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