Abstract
This IDC study forecasts expenditures on Internet advertising in China for
2008-2012. It predicts the overall volume of spending on Internet advertising,
and provides spending by advertising format.
"The 2008 Beijing Olympics begins to stimulate the growth of China online
advertising. Based on the largest and fast-growing Internet user population,
the boom in the overall China economy, continuing online media consolidation
and growing ecommerce activities, China Internet advertising spending will keep
high growth in the coming five years," says Jacky Huang, senior research
analyst, Digital Marketplace and New Media, IDC China.
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