China Digital Marketplace: Online Advertising Market 2008-2012 Forecast and Analysis

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
  • Table: IDC Information Sources (%)
    • Primary Survey
    • Secondary Research Sources
  • Executive Summary
• Situation Overview
  • Introduction
  • Figure: Online Advertising Revenue, 2007-2012
  • China' s Internet Users
    • The Growing Market Size
    • Figure: Online Users, 2007-2012
    • Generation Y
  • China Online Advertisers
    • Advertisers' Situation
    • Table: Top 10 Online Advertising Industries by Revenue, 2007
    • Challenges for Advertisers
  • Advertising by Type
    • Display Advertising
      • Introduction Measure
      • Market Development
      • Figure: Display Advertising Revenue, 2007-2012
      • Advertiser' s Sentiment
    • Paid Search Advertising
      • Introduction
      • Market Development
      • Figure: Paid Search Revenue, 2007-2012
      • Advertiser' s Sentiment
    • Email Advertising
      • Introduction
      • Market Development
      • Figure: Email Advertising Revenue, 2007-2012
      • Advertiser' s Sentiment
    • Rich Media Advertising
      • Introduction
      • Market Development
      • Figure: Rich Media Advertising Revenue, 2007-2012
      • Advertiser' s Sentiment
    • Social Advertising
      • Introduction
      • Market Development
      • Figure: Social Advertising Revenue, 2007-2012
      • Advertiser' s Sentiment
  • Vendor Profiles
    • Competition in Online Advertising Market in 2007
    • Table: Online Advertising Media by Revenue, 2007
    • Baidu
      • Company Overview
      • Figure: Baidu Advertising Revenue, 2005-2009
      • Product Features
      • Marketing and Sales Activities
      • Partner Strategy
    • Sina
      • Company Overview
      • Figure: Sina Advertising Revenue, 2005-2009
      • Product Features
      • Marketing and Sales Activities
      • Partner Strategy
    • Sohu
      • Company Overview
      • Figure: Sohu Advertising Revenue, 2005-2009
      • Product Features
      • Marketing and Sales Activities
      • Partner Strategy
    • Google China
      • Company Overview
      • Figure: Google China Advertising Revenue, 2005-2009
      • Product Features
      • Marketing and Sales Activities
      • Partner Strategy
    • Tencent
      • Company Overview
      • Figure: Tencent Advertising Revenue, 2005-2009
      • Product Features
      • Figure: The Key Success Factors of Tencent
      • Marketing and Sales Activities
      • Partner Strategy
• Future Outlook
  • Forecast and Assumptions
  • Table: Key Forecast Assumptions for the China Web 2.0, 2008-2012
    • Market Context
    • Table: Online Advertising Revenue, 2005-2012: Comparison of 2007 and 2008 Forecasts (US$M)
• Essential Guidance
  • Advice for Advertisers
  • Advice for Internet Service Providers
  • Advice for Investors
• Learn More
  • Related Research
  • Definitions and Classifications
  • Synopsis