China Gaming 2008-2012 Forecast and Analysis

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
  • Executive Summary
• Situation Overview
  • Market Overview
    • China' s Online Gaming Current Status
    • Figure: China Online Gaming Roadmap
      • 2000-2002: Burgeoning Period
      • 2003-2005: Quick Start Period
      • 2006 till now: Rapid Growth Period
    • China' s Online Gaming Market Dynamics
      • Accelerators
      • Inhibitors
  • China' s Homegrown Online Gaming Analysis
    • Market Situation
    • Figure: China Homegrown Games Revenue, 2005-2007
    • Development Trends
    • Market Dynamics
      • Accelerators
      • Inhibitors
  • China Online Games in Overseas Market
    • Market Overview
    • Table: Export of Games Developed by China Local Vendors
    • Market Dynamics
      • Accelerators
      • Inhibitors
  • China Online Gaming In-Game Advertising Market
    • Market Overview
      • Trade Features
      • Development Trends
      • Main Forms of In-Game Advertising
      • Market Dynamics
        • Accelerators
        • Inhibitors
  • Online Gaming: Impact on and Contribution to Related Industries
  • Figure: Online Gaming Contributions to Related Industries
  • China Online Gaming Competitive Landscape: Overall Competitive Situation
  • Table: China Online Gaming Market Revenue by Vendors, 2007
  • Key Vendors' Profile
    • Shanda
      • Shanda' s Business Structure
      • Figure: Shanda' s Business Structure
      • Shanda' s Gaming Product Lines
      • Figure: Shanda Online Gaming Revenue, 2005-2007
      • Table: Shanda' s Gaming Offerings and Operational Status, 2007
      • Shanda SWOT Analysis
        • Strengths and Opportunities
        • Weaknesses and Threats
    • NetEase
      • NetEase' s Business Structure
      • Figure: NetEase' s Business Structure
      • Figure: NetEase Online Gaming Revenue, 2005-2007
      • NetEase Gaming Product Lines
      • Table: NetEase' s Gaming Offerings and Operational Status, 2007
      • NetEase SWOT Analysis
        • Strengths and Opportunities
        • Weaknesses and Threats
    • Giant
      • Giant' s Business Structure
      • Giant' s Gaming Product Lines
      • Table: Giant' s Gaming Offerings and Operational Status, 2007
      • Giant SWOT Analysis
        • Strengths and Opportunities
        • Weaknesses and Threats
    • The9
      • The9' s Business Structure
      • Figure: The9 Online Gaming Revenue, 2005-2007
      • The9' s Gaming Product Lines
      • Table: The9' s Gaming Offerings and Operational Status, 2007
      • The9 SWOT Analysis
        • Strengths and Opportunities
        • Weaknesses and Threats
    • 9you
      • 9you' s Main Business Structure
      • Figure: 9you' s Business Structure
      • 9you' s Gaming Product Lines
      • Table: 9you' s Gaming Offerings and Operational Status, 2007
      • 9you SWOT Analysis
        • Strengths and Opportunities
        • Weaknesses and Threats
    • Perfect World
      • Business Structure of Perfect World
      • Perfect World' s Gaming Product Lines
      • Table: Perfect World' s Gaming Offerings and Operational Status, 2007
      • Perfect SWOT Analysis
        • Strengths and Opportunities
        • Weaknesses and Threats
    • Tencent
      • Tencent' s Business Structure
      • Figure: Tencent' s Business Structure
      • Tencent' s Gaming Product Lines
      • Table: Tencent' s Gaming Offerings and Operational Status, 2007
      • Tencent SWOT Analysis
        • Strengths and Opportunities
        • Weaknesses and Threats
    • Netdragon
      • Netdragon' s Business Structure
      • Netdragon' s Gaming Product Lines
      • Table: Netdragon' s Gaming Offerings and Operational Status, 2007
      • Netdragon SWOT Analysis
        • Strengths and Opportunities
        • Weaknesses and Threats
    • Kingsoft
      • Kingsoft' s Business Structure
      • Figure: Kingsoft' s Business Structure
      • Kingsoft' s Gaming Product Lines
      • Table: Kingsoft' s Gaming Offerings and Operational Status, 2007
      • Kingsoft SWOT Analysis
        • Strengths and Opportunities
        • Weaknesses and Threats
    • Sohu
      • Sohu' s Business Structure
      • Figure: Sohu' s Business Structure
      • Sohu' s Gaming Product Lines
      • Table: Sohu' s Gaming Offerings and Operational Status, 2007
      • Sohu SWOT Analysis
        • Strengths and Opportunities
        • Weaknesses and Threats
    • CDC
      • CDC Games Business Structure
      • CDC Gaming Product Lines
      • Table: 17game' s Gaming Offerings and Operational Status, 2007
      • Table: Optisp' s Main Gaming Offerings and Operational Status, 2007
      • CDC SWOT Analysis
        • Strengths and Opportunities
        • Weaknesses and Threats
• Future Outlook
  • Forecast and Assumptions
  • Table: Key Forecast Assumptions for China Online Gaming, 2007-2012
    • China Online Gaming End Users Forecast
      • China Internet Users Forecast, 2007-2012
      • Figure: China Internet Users, 2007-2012
      • China Broadband Subscribers Forecast, 2007-2012
      • Figure: China Broadband Subscribers, 2007-2012
      • China Online Gaming End Users Forecast, 2007-2012
      • Figure: China Online Game Users, 2007-2012
      • China Paid Online Game Users Forecast, 2007- 2012
      • Figure: China Paid Online Game Users, 2007-2012
    • China Online Gaming Market Forecast
      • China Online Gaming Forecast, 2007-2012
      • Figure: China Online Gaming Revenue Forecast, 2007-2012
      • China Online Gaming Forecast by Business Model, 2007-2012
      • Table: China Online Gaming Forecast by Business Model, 2007-2012
      • China' s Online Gaming Market Trends
    • China MMORPG Online Gaming Forecast
      • China MMORPG Online Gaming Market Forecast, 2007- 2012
      • Figure: China MMORPG Market Revenue Forecast, 2007-2012
      • China MMORPG Online Gaming Market Trends
    • China Casual Online Gaming Forecast
      • China Casual Online Gaming Market Forecast, 2007-2012
      • Figure: China Casual Game Revenue Forecast, 2007-2012
      • China Casual Online Gaming Market Trends
    • China Online Gaming Virtual Goods Forecast
      • Market Overview
      • Figure: China Online Gaming Virtual Goods Transaction Forecast, 2007-2012
    • China Mobile Online Gaming Forecast
      • Market Overview
      • Market Dynamics
        • Accelerators
        • Inhibitors
    • China Single-PC Game Market Forecast
      • Market Overview
      • Figure: China Single-PC Game Publications, 2001-2006
      • Figure: China Single-PC Game Market Revenue, 2001-2006
      • Development Trends
      • Market Dynamics
        • Accelerators
        • Inhibitors
    • China Videogame and Handheld Console Market Forecast
      • Market Overview
      • Table: China Console and Handheld Game Hardware Shipment, 2007-2012
      • Figure: China Videogame Hardware Shipment Forecast, 2007-2012
      • Figure: China Videogame Revenue Forecast, 2007-2012
      • Market Dynamics
        • Accelerators
        • Inhibitors
  • Market Context
  • Figure: China Online Gaming Revenue Forecast, 2007-2012: Comparison of March 2007 and March 2008 Forecasts
  • Table: China Online Gaming Revenue, 2007-2012: Comparison of March 2006 and March 2007 Forecasts
• Essential Guidance
• Learn More
  • Related Research
  • Appendix 1: Most Popular Games and Platforms in China, 2007
    • 2007 Top 10 Online Games in China
    • Figure: China Top 10 Online Games, 2007
    • 2007 Top 10 Homegrown Online Games in China
    • Figure: China Top 10 Homegrown Online Games, 2007
    • 2007 Top 10 Single-PC Games in China
    • Figure: China Top 10 Single-PC Games, 2007
    • 2007 Top 5 Casual Online Gaming Platforms
    • Figure: China Top 5 Casual Game Platform, 2007
  • Appendix 2: China Gaming End Users Demographic Distribution, 2007
  • Table: Gender Distribution of China Game Users
  • Table: Marital Status Distribution of China Game Users
  • Table: Age Distribution of China Game Users
  • Table: Distribution of Cities Where China Game Users Live
  • Table: Occupation Distribution of China Game Users
  • Table: Income Distribution of China Game Users
  • Table: Education Level Distribution of China Game Users
  • Appendix 3: China Gaming Market Memorabilia, 2007
  • Appendix 4: Research Scope
    • Regional Coverage
    • Game Coverage
    • Industry Chain Coverage
    • Game Definition and Taxonomy
      • Definition of Electronic Game
      • Taxonomy of Electronic Game
    • Single Games
      • Definition of Single Games
      • Taxonomy of Single Game
    • Online Game
      • Definition of Online Game
      • Taxonomy of Online Game
    • Gaming Industry Chain
      • Online Game User
      • Online Game Publisher/Operator
      • Online Game Software Developer
      • Internet Data Center Provider
      • Telecom Operator
    • Definition of Game Publication Market
    • Table: China Regional Definition
    • Currency Exchange Rate, 2007
    • Table: Currency Exchange Rates, 2007 (US$)
  • Methodology
    • Data Collection
    • Data Analysis
    • Quality Control Measures
      • Survey Period
      • Table: Effective Sample Size and Distribution
      • Sample Size and Distribution
      • Table: Regional Distribution of China Game Users
  • Synopsis