Abstract
This IDC study answers the following questions regarding notebook PC brand and
channel preferences among small and medium-sized businesses:
- Which desktop PC brands do they currently own?
- How loyal are they to the desktop PC brands that they own?
- Which desktop PC brands are they planning to purchase?
- Which channels are they using for PCs?
- Which channels for PCs do they prefer to use in the future?
- How loyal are they to the channels they are currently using for PCs?
"As the PC market approaches saturation, the small and medium-sized business
market is characterized by sales of replacement, upgrade, and additional PCs
representing an increasing share of shipments" said Justin Jaffe, IDC senior
research analyst, SMB/Home Office. "It is important for vendors hoping to
capture a share of this growing market to understand the changing brand and
channel preferences for desktop PCs."
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