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Market Research Report

Attitudes Toward Internet Video by Home Network Owners, 2008

Published by IDC Contact us : +1-860-674-8796
Published 2008/06 Content info Pages: 18
Product code ID70215
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US $ 4500 PDF by E-mail (Single User License)
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Description TOC

Table of Contents

  • Table of Contents
  • IDC Opinion
  • In This Study
    • Methodology
  • Situation Overview
    • Home Network Ownership and Online Video Viewing
    • Figure: Home Network Ownership
    • Figure: Interest in Watching Internet Video on the Television by Home Network Ownership
    • Figure: Anticipated Methods for Watching Internet Video on the TV by Home Network Ownership
    • Watching Online Video by Home Network Owners and Non-Home Network Owners
    • Figure: Types of Internet Video Watched by Home Network Ownership
    • Table: Interest in Watching TV Shows Streamed Online for Free by Home Network Ownership
    • Figure: Duration of Internet Video Watching by Home Network Ownership
    • Figure: Frequency of Watching Internet Video by Home Network Ownership
    • Figure: Devices Used to Watch Internet Video by Home Network Ownership
    • Motivations for Watching Online Video
    • Figure: Reason for Watching TV Shows Online by Home Network Ownership
    • Figure: Reason for Watching Movies Online by Home Network Ownership
    • Paying for Online Video
    • Figure: Openness to Paying for Internet Video in the Future by Home Network Ownership
    • Table: Paying for Internet Video by Home Network Ownership
    • Table: Internet Video Abandonment Due to Advertising by Home Network Ownership
    • Table: Advertising Click-Through of Internet Video by Home Network Ownership
  • Future Outlook
  • Essential Guidance
  • Learn More
    • Related Research
    • Synopsis
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