Web Site 2.0: A Survey of Customer Plans and Priorities for Web Site Investments

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
  • Figure: Respondents by Geographical Area
  • Figure: Respondents by Company Size
  • Figure: Respondents by Industry
  • Figure: Respondents by Job Title
• Situation Overview
  • Introduction
  • Survey Findings
    • Most Important Functions of Public Web Sites
    • Figure: Most Important Functions of Public Web Site(s)
    • Number of Public Web Sites that Companies Maintain
    • Figure: Number of Public Web Sites that an Organization Maintains
    • Groups in the Organization that Have Authority over Public Web Site(s)
    • Figure: Which Groups in the Organization Have Authority over Public Web Site(s)
    • Budgeting for Significant Web Site Investments This/Next Year
    • Figure: Budgeting Plans for Web Site Investments This/Next Year
    • Purchase Plans for Web Content Management Software
    • Figure: Purchase Plans for Web Content Management Software
    • Priorities for Enhancing Public Web Site(s)
    • Figure: Priorities for Enhancing Public Web Site(s)
      • Differences in Priorities by Company Size
      • Correlation of Priorities and Primary Web Site Functions
    • Kinds of Content that Organizations Publish/Plan to Publish on Public Web Site(s)
    • Figure: Kinds of Content that Organizations Publish/Plan to Publish on Public Web Site(s)
    • Types of Advertisements that Organizations Publish/Plan to Publish on Public Web Site(s)
    • Figure: Types of Advertisements that Organizations Publish/Plan to Publish on Public Web Site(s)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis