Abstract
This IDC study views the elearning market that has had a path of rapid change
and growth over the past 10 years. While this growth will continue, the market
is now more mature and stable, with vendors providing solutions that address
real buyer issues and offer return on investments. No longer a mere training
tool, companies are looking to elearning solutions to address a wide range of
strategic business initiatives including regulatory compliance, new product
rollouts, retail sales readiness, business-to-business sales effectiveness,
business process improvement, employee orientation, and channel/customer
education. The U.S. corporate elearning market reached $9.7 billion in 2007.
The worldwide market reached $15.9 billion. While some of the growth is
attributable to exchange rate advantages in Europe, most of the growth
represents real increase in demand. To remain competitive in this rapidly
changing market space, IDC recommends that vendors should:
- Offer a breadth of solutions
- Talk about customer pain points first
- Tailor message to client' s position within maturity cycle
- Tap into opportunities in areas beyond traditional training
- Consider adopting a software as a service (SaaS) model
"Effective talent development is a continuous process. Employees must be able
to see how learning impacts their career and supports their personal and
corporate goals. Their managers must be able to conveniently monitor progress
and be able to leverage development activities to support team and
organizational priorities."- Cushing Anderson, IDC' s Corporate Learning and
Performance research
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