Productization of Services - Challenges and Opportunities in the Small and Medium-Sized Business Segment

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Demand-Side Methodology
    • Supply-Side Methodology
    • IDC Methodology
• Situation Overview
  • Current Industry Dynamics
  • Figure: Asia/Pacific (Excluding Japan) IT Spending Trends: Distribution of Companies by Size and IT Spending
    • Segmentation of the Small and Medium-Sized Business Market
      • Small and Medium-Sized Business Clusters
    • Small and Medium-Sized Business Drivers and Buying Behavior
    • Reasons Small and Medium-Sized Business Space Are Important to Consulting and Systems Integration
    • Figure: Asia/Pacific (Excluding Japan) IT Spending Trends 2008 Forecast: Spending Distribution
    • Table: Estimated Small and Medium-Sized Business Spending on Consulting and Systems Integration for 2007 and 2008
  • Productization of Services - A Tool to Achieve Long-Term, Sustainable Competitive Advantage
    • Relevance of Productization for Targeting Small and Medium-Sized Businesses
      • Benefits of Productization
      • Table: Comparison of Small and Medium-Sized Business Buying Behavior with Prospective Benefits Associated with Productization
      • Challenges of Productization
  • Vendors and Their Strategies
    • IBM
      • TCS
      • Cisco
• Future Outlook
  • Industry Impact
  • Table: Asia/Pacific (Including Japan) IT Services Spending by Small and Medium-Sized Businesses, 2008-2012 Forecast (US$M)
    • Challenges
• Essential Guidance
  • Actions to Consider
• Learn More
  • Related Research
  • Definitions
    • IT Consulting
    • Systems Integration
    • Custom Application Development
  • Synopsis