Abstract
This IDC study is the result of IDC' s 2007 commercial PC buyer survey. This
national survey of 432 U.S. IT decision makers was conducted online in
September 2007 to assess current commercial PC usage and future demand for
personal computers. This report addresses future outlook in the commercial PC
sector, while part 1, IDC' s 2007 U.S. Commercial PC Survey, Part 1 (IDC
#211649, April 2008) covered the current usage results. To qualify for
participation in the survey, respondents had to be involved in the PC
purchasing process at their company.
"Stability, cost containment, and productivity gains are what matters the most
for commercial buyers. Some of the leading-edge technologies meant to stimulate
demand are either poorly understood or not seen as increasing productivity for
the companies surveyed. Additionally, going after commercial sector buyers
means PC vendors must have a solid channel strategy. Such strategy should
combine the trio of online channel, that has widespread penetration of the
transactional segments; direct outbound/inbound, a channel highly valued by
large organizations; and finally, a strong presence in brick-and-mortar retail,
a sector highly valued by small businesses. Finally, upgrade opportunities
remain solid, despite concerns over business sustainability. With mean price
points at $796 for desktops and $1,194 for notebooks, combined with lessening
life cycles, PC vendors and their partners should consider what works best for
their customers to remain relevant and competitive." - David Daoud, research
manager at IDC' s Personal Computing and PC Tracker Programs.
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