Abstract
This IDC study presents data and analysis from IDC' s Consumer Markets: Audio
Survey fielded in September 2007. The document provides an examination of
survey responses related to music purchases and music media and service
preferences. Topics covered include household music expenditures, preferred
recorded music formats, CD and PC-based music file ownership, PC-based music
consumption, and paid and free online music services.
"We know from our research that U.S. consumers spend money on music. As they
make the shift from CD and FM radio as primary sources to paid online music
services, wireless music services, satellite radio, and other new sources,
service providers and device vendors need to be flexible and creative to
consumers to navigate a complex market environment and ultimately to generate
profits over the long term," says Susan Kevorkian, program director, Consumer
Markets.
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