U.S. Mobile Teen and Adult Consumer Survey, 4Q07: Gender and Ethnicity Results

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Service Overview
  • Table: U.S. Mobile Consumer Data Plan Usage by Gender and Ethnicity (% of Respondents)
  • Table: U.S. Mobile Consumer Data ARPU by Gender and Ethnicity
    • Messaging
    • Table: U.S. Mobile Consumer SMS and MMS Sending Volume by Gender and Ethnicity
    • Table: U.S. Mobile Consumer IM and Email Sending Volume by Gender and Ethnicity
    • Table: U.S. Mobile Consumer SMS and MMS ARPU by Gender and Ethnicity
    • Table: U.S. Mobile Consumer IM and Email ARPU by Gender and Ethnicity
    • Simple Content
    • Table: U.S. Mobile Consumer Ringtone and Graphic Purchasing Behavior by Gender and Ethnicity
    • Table: U.S. Mobile Consumer Game and Simple Productivity Application Purchasing Behavior by Gender and Ethnicity
    • Table: U.S. Mobile Consumer Ringtone and Graphic Payment Method by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Game and Simple Productivity Application Payment Method by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Ringtone and Graphic ARPU by Gender and Ethnicity
    • Table: U.S. Mobile Consumer Game and Simple Productivity Application ARPU by Gender and Ethnicity
    • Table: U.S. Mobile Consumer Ringtone Acquisition Channel by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Game Acquisition Channel by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Game Type Purchasing by Gender and Ethnicity (% of Respondents)
    • Mobile Web/WAP Access
    • Table: U.S. Mobile Consumer Email Adoption by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Email Service Payment Method by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Mobile Web/WAP Adoption by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Mobile Web/WAP Payment Method by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Mobile Web/WAP Site Destination by Gender and Ethnicity (% of Respondents)
    • Advanced Data Service Usage
    • Table: U.S. Mobile Consumer Entertainment Service Usage by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Video/TV Content and Format Preference by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Video/TV Weekly Viewing Time and ARPU by Gender and Ethnicity
    • Table: U.S. Mobile Consumer Full Track Music Purchasing Frequency and ARPU by Gender and Ethnicity
    • Table: U.S. Mobile Consumer Full Track Music Sideloading Frequency by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Ringback Tone Adoption by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Ringback Tone Purchasing Frequency and ARPU by Gender and Ethnicity
    • Table: U.S. Mobile Consumer Data Service Complaints by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Targeted Advertising Receptivity by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Mobile Consumer Mobile Entertainment MNO Churn Factor by Gender and Ethnicity (% of Respondents)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis