Abstract
This IDC study presents results from our 2007 Consumer Internet Video Survey.
Included in this study are results pertaining to Internet video usage in the
United States and advertising attached to online video content. The survey was
conducted online and engaged consumers ages 13 and up already watching Internet
video.
"Despite a current inability to monetize online video, advertising has emerged
as the primary contender, edging out à la carte purchases, rentals, and
subscription business models. Consumer' s comfort with advertising and the
limited commitment required from them will make the inclusion of advertising
with online video a relatively smooth transition as advertisers figure out the
best way to leverage the potential online video offers," says Elizabeth Curtis,
associate research analyst in IDC' s Consumer Markets program.
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