Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Consumers and Advertising
- Figure: Types of Online Video Content Respondents Are Willing to Pay to Access
- Figure: Respondents' Interest in Paying for Content to Avoid Advertising
- Figure: Respondents' Feelings About Advertising and Internet Video
- Advertising Formats
- Figure: Most Annoying Ad Formats
- Figure: Abandoning Video Due to Preroll Advertising
- Figure: Respondents' Click-Through Rates for Advertising Connected to Video
- Premium Content Online
- Figure: Respondents' Likelihood to Watch TV Shows Online as They Become Available Through Ad-Supported Streaming
- Future Outlook
- Essential Guidance
- Advertisers
- Online Video Sites
- Learn More
- Related Research
- Synopsis
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