Emerging Markets in Asia/Pacific (Excluding Japan): Dispelling the Myths

Abstract

This IDC Insight examines the perceived opportunities and threats in the emerging markets of Asia/Pacific (excluding Japan) or APEJ, citing evidence to qualify or dismiss common beliefs surrounding profitability, replacement opportunity, and other issues.

Emerging markets like China and India have been growing rapidly in the recent years, but the efforts of mobile phone makers in tapping this space have seen mixed results. To succeed, industry players will need to make lucid judgments of the market.