Table of Contents
- Table of Contents
- IDC Opinion
- In This Insight
- Situation Overview
- Introduction
- The Monsoon Hungama Case Study
- Emerging Market Demographics
- Figure: Population of India, China, and Rest of the World, 2007
- Figure: GDP (PPP) per Capita by Country, 2007
- Figure: Literacy Rate by Country, 2007
- Figure: Mobile Penetration Rate by Country, 2007
- Figure: India and China Mobile Subscribers, 1Q05-4Q07
- Figure: India and China Mobile Subscriber Additions, 1Q05-4Q07
- Low-End Business Model
- Figure: Motorola C115
- Figure: Reliance Classic
- Economies of Scale
- Intellectual Property Ownership
- Distribution
- Branding
- Cost Controls
- Revenue Focus
- Future Outlook
- Will the Shipments of Mobile Phones Keep Growing?
- Figure: China Mobile Phone Shipments, 2007-2012
- Figure: Total Subscribers Over Time (Hypothetical S-curve)
- Figure: New Subscribers Over Time (Hypothetical)
- How Lucrative will the Replacement Market Be?
- Figure: Percentage of Replacement Handsets in India Mobile Phone Shipments, 2007-2012
- Figure: Expected Spending of Consumers
- Will the Low End Lead to Lower Margins?
- Figure: Nokia Shipments and Average Selling Prices, 1Q05-1Q08
- Figure: China Mobile Total Subscribers and ARPU, 2005-2007
- Figure: Nokia Packaging Redesign: Number of Boxes per Pallet
- Will Rising Food Prices Lead to Reduce Demand for Mobile Phones?
- Figure: FAO Rice Price Index, June 2007-May 2008
- Figure: India Average Monthly per Capita Expenditure
- Do Emerging Market Users Care Only About Price?
- Figure: Importance of Attributes in Next Mobile Phone Purchase
- Figure: CellBazaar.com
- Essential Guidance
- Learn More
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