Canadian Market Opportunity for Social Networking and Web 2.0 Software

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
• Situation Overview
  • Definitions: What Is Web 2.0 and Social Networking?
    • The Hype of Social Networking and Web 2.0
    • Figure: Enterprises' Top-Priority Business or Organizational Problem in 2008
    • Adoption of Social Networking and Web 2.0 in Canada
    • Figure: Social Networking and Web 2.0 Technologies Adoption Cycle
      • Early Adoption Stage:
      • Early Majority Stage
      • Late Majority Stage
    • Perceived Benefits of Social Networking and Web 2.0
    • Figure: Perceived Benefits of Social Networking and Web 2.0 Technologies by Line-of-Business and IT Decision Makers
      • Improved Departmental Cooperation/Collaboration
      • Improved Customer Interaction
    • Biggest Challenges of Social Networking and Web 2.0
    • Figure: Three Biggest Challenges with Adoption of Social Networking and Web 2.0 Technologies by Large and Medium-Sized Organizations
      • People Factor
      • Security and Control
• Future Outlook
  • Planned Usage of Social Networking and Web 2.0 Technology
  • Figure: Implementation of Social Networking and Web 2.0 Technologies by Vertical Market and Department
    • Influencers in Initiating Social Networking and Web 2.0
    • Figure: Largest Role in Identifying Need for Social Networking and Web 2.0 Technologies by Large and Medium-Sized Organizations
    • How Do Canadian Customers Like to Purchase Their Social Networking and Web 2.0 Software?
    • Figure: Preferred Method for Purchasing Social Networking and Web 2.0 Technologies
    • Future Planned Investments for the Next 12 Months
    • Figure: Planned Investments of Social Networking and Web 2.0 Technologies by Technology
      • Key Areas of Investment
      • Areas of Limited Investment
      • Understanding the Stages of Investment by Technology
      • Figure: Stages of Investment by Social Networking and Web 2.0 Technologies
• Essential Guidance
  • End-User Organizations
  • Vendors
    • Segments to Attack
    • Adjust Marketing Message to the Adoption Life Cycle
    • Late Majority: Intranet/Portals
  • Partners
• Learn More
  • Related Research
  • Synopsis