Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Servicing Many Constituents with On-Demand Intelligence
- Seek and Ye Shall Find: Challenges to Transitioning the MI Portal' s Search Functionality from MI 1.0 to MI 2.0
- Use Search 2.0 as a Research and Communications Tool
- From Destination to Engagement: Create Community
- Adobe Best Practice: Create Campaigns to Build Customer Satisfaction and a Best-in-Class MI Portal
- Overview
- Figure: Adobe Goldmine Strategy
- Program Objective
- Figure: Adobe' s MI Annual Campaign: Pillars of Focus
- Site Development
- Goldmine' s Key Features and Functionalities
- Monitoring the Metrics
- Looking into the Future
- AT&T Best Practice: Elevate the Competitor Intelligence Portal to a Strategic Asset for the Sales Team
- Setting the Stage
- Figure: Tailoring Content to Specific Audience
- Figure: Market and Competitive Assessment: Deliverables and Audience
- Figure: Content Activation Process
- Program Execution
- Figure: Competitive Intelligence Portal Architecture AT&T
- Looking into the Future
- IBM Best Practice: Leverage Search to Optimize Intelligence Sources from One Portal
- Setting the Stage
- Program Objective
- Program Development
- Figure: Providing a One-Stop Research Access Point Improves Productivity and Content
- A Phased Process
- Promoting Collaboration
- Looking into the Future for IBM' s Portal
- Future Outlook
- Developing Best Practices in MI Portals: Characteristics for Success
- Essential Guidance
- Actions to Consider
- Related Research
- Synopsis
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