IDC Midyear 2008 Consumer TV Survey, Part 1: Demographics and Current TV Preferences

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Respondent Demographics
  • Figure: Respondent Gender
  • Figure: Respondent Household Income
  • Figure: Respondent Age Range
  • Figure: Respondent Home State
  • Respondent DTV Mandate Awareness/Current TV Service Subscription Types
  • Figure: Familiarity with Y2009 DTV Mandate
  • Figure: Digital Mandate as an HDTV Purchase Motivator
  • Figure: Reasons Given for Non-HDTV Purchase
  • Figure: Respondent TV Service Type
  • Figure: Respondent HD Subscription
  • Respondent Current TV Dynamics
  • Figure: Respondent Household TV Penetration
  • Figure: Respondent Household HDTV Penetration
  • Figure: Respondent Current Primary TV Type
  • Figure: Respondent Primary TV Size (5in. Range)
  • Figure: Respondent Primary TV Size (10in. Range)
  • Figure: Respondent Primary TV Age
  • Table: Respondent Current TV Type by Household Income (% of Respondents)
  • Table: Respondent Current TV Type by Age Range (% of Respondents)
  • Respondent TV Reseller/Channel Preferences
  • Figure: Respondent TV Purchase Price
  • Figure: Respondent TV Purchase Place
  • Figure: Respondent Most Influential Factors in Choosing TV Reseller
  • Table: Respondent TV Reseller Preference by Income Level (% of Respondents)
  • Table: Respondent TV Size by Purchase Channel (% of Respondents)
  • Table: TV Purchase Price by Reseller Type (% of Respondents)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Survey Questionnaire: 2008 Midyear U.S. Consumer TV Purchasing Survey
  • Synopsis