Worldwide SMB IT Spending Per Firm by Region: Sizing the Global Growth Opportunity

Abstract

This IDC study examines the difference in per-firm SMB IT spending on the basis of region as well as company size. The study also explores the impact that increases in per-firm SMB IT spending can have on the overall growth of IT spending by small and midsize businesses outside of North America over the 2008-2012 period. The study concludes by discussing the factors that influence per-firm SMB IT spending growth and how companies can use these factors to devise strategies to boost sales growth in the global SMB market.

"Per-firm SMB IT spending varies widely on the basis of region and, especially, company size," said John Roberts, research manager for Global SMB Research at IDC. "In addition, there is enormous potential for IT spending growth by SMBs outside of North America. Our analysis shows that even modest increases in per-firm SMB IT spending over the next five years could boost regional and worldwide spending by tens of billions of dollars."