Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- PC and Console Games: A History
- The Console Model Focuses and Consolidates Business
- PC Games Market Enables New Business Models and Distribution
- PC and Console Business Differentiators
- Today' s Market
- PC Games Market Metrics Inequity Persists
- Traditional Retail Channels Hostile to PC Games Sector
- An Informed Perspective
- Piracy: A Threat and an Opportunity
- Online Consoles Drive Quality of Service but Lag in Audience
- PC Games Market Recedes from Retail, Developing Digital Distribution
- Online PC Gaming Revenue Streams
- What' s Casual About Gaming?
- Competition Changing the Download Market
- Steam Brings Paid Download Model to High-End Games
- Subscriptions Power World of Warcraft and Many More
- Online PC Games Driving In-Game and Traditional Advertising Spend
- The Rise of the Free-to-Play Model
- Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the U.S. Online PC Gaming Market, 2008-2012
- Opening Up the U.S. Market with Free-to-Play
- Table: U.S. Online PC Gaming Subscribers and Purchased Digital Game Downloads, 2005-2012
- Potential for Downloadable Games Sector
- Subscriptions Retain Largest Market Share
- Advertising Revenue Growing
- Table: U.S. Online PC Gaming Revenue, 2005-2012 ($M)
- Market Context
- Online PC Games Context
- Advertising Context
- Table: U.S. Online PC Gaming Revenue, 2005-2012: Comparison of 2006 and 2008 Forecasts ($B)
- Figure: U.S. Online PC Gaming Revenue, 2005-2012: Comparison of 2006 and 2008 Forecasts
- Essential Guidance
- Fostering Growth in Online PC Gaming
- Managing MMOG Development
- Give It Away, Now - Embrace Free Super-Distribution and Charge for Online Gaming
- Games as a Service
- Increase Advertising Spend
- Learn More
- Related Research
- Methodology
- U.S. Online PC Gaming
- Advertising
- Definitions
- Synopsis
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