Abstract
This study looks at how businesses within the manufacturing, retail, energy,
and financial services sectors are working to create more sustainable business
practices. In its most basic definition, sustainability means meeting the needs
of the present without compromising the ability of future generations to meet
their own needs. Our research applies the term sustainability primarily to
include company initiatives or policies related to environmental or green
issues. As these organizations seek to become green, we expect to see greater
investments in IT to aide their efforts. This study identifies those
technologies we believe will see the biggest uptake from organizations engaging
in sustainability efforts.
"For businesses embarking on a sustainability initiative, one must not overlook
the leverage that can be attained through the proper deployment of IT," said
Meredith Whalen, group vice president and general manager, IDC' s Industry
Insights. "For technology suppliers, sustainability initiatives will present a
new opportunity, but it will also present a new set of requirements for
existing products and services. This study identifies those technologies we
believe will be called to action the most in sustainability efforts."
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