U.S. Online PC Games Advertising 2008-2012 Forecast: Games Not a Gamble for Advertisers

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
• Future Outlook
  • Forecast and Assumptions
  • Table: Key Forecast Assumptions for the U.S. Online PC Games Advertising Market, 2008-2012
    • Online PC Games Advertising Revenue
    • Table: U.S. Online PC Games Advertising Revenue, 2005-2012 ($B)
    • Figure: U.S. Online PC Games Advertising Revenue, 2005-2012
    • Internet Advertising: Online PC Games Versus SNS
    • Table: U.S. Online Advertising Revenue for Online PC Games and Social Networking Services, 2007-2012 ($B)
    • Figure: U.S. Online Advertising Revenue Growth for Online PC Games and Social Networking Services, 2008-2012
    • Online PC Games Ad Categories
    • Table: U.S. Online PC Games Advertising Revenue by Category, 2005-2012 ($B)
    • Figure: U.S. Online PC Gaming Advertising Revenue by Category, 2005-2012
      • Online In-Game Ads
      • Online Around-Game Ads
      • Online Advergames
  • Market Context
  • Table: U.S. Online PC Games Advertising Revenue, 2005-2012: Comparison of 2006 and 2008 Forecasts
  • Figure: U.S. Online PC Games Advertising Revenue, 2005-2012: Comparison of 2006 and 2008 Forecasts
• Essential Guidance
  • Advertisers
  • Online PC Game Developers
  • Online PC Games Publishers
• Learn More
  • Related Research
  • Definitions
  • Synopsis