IDC Midyear 2008 Consumer TV Survey, Part 2: Future TV Preferences

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Future TV Purchase Rates
  • Figure: Likelihood of New TV Purchase
  • Figure: Reason for New TV Purchase, 2006-2008
  • Figure: Motivation for Replacing Primary TV, 2007 and 2008
  • Future TV Type
  • Figure: Future TV Technology Type Preference, 2007 and 2008
  • Figure: Future TV Purchase Preference: LCD Versus Plasma, 2006-2008
  • Table: Future TV Preference by Age: LCD Versus Plasma (% of Respondents)
  • Table: Future TV Preference by Household Income: LCD Versus Plasma (% of Respondents)
  • Future TV Size
  • Figure: Future TV Preference by Size, 2006-2008
  • Figure: Future TV Size Preference by Gender
  • Table: Comparison of Current and Future Primary TV Size (% of Respondents)
  • Future TV Purchase Cost
  • Figure: Future TV Purchase Spending Expectations, 2007 and 2008
  • Table: Comparison of Current and Future TV Price (% of Respondents)
  • Future TV Features/Performance Factors
  • Figure: TV Features Rated Very Important, 2007 and 2008
  • Figure: TV Performance Factors Rated Very Important, 2007 and 2008
  • Figure: Future TV Feature Combination Preference: Size and Resolution, 2007 and 2008
  • Figure: Future TV Feature Combination Preference: Size and Brand, 2007 and 2008
  • Future TV Brand Preferences
  • Figure: Future TV Brand Preference, 2007 and 2008
  • Table: Future TV Brand Preference by Gender (% of Respondents)
  • Table: Future TV Brand Preference by Household Income (% of Respondents)
  • Future TV Reseller
  • Figure: Future TV Reseller Preference, 2006-2008
  • Table: Comparison of Current and Future TV Reseller Preference (% of Respondents)
  • Respondent Feedback
  • Figure: Primary Consumer Feedback Topics, 2006-2008
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis