Abstract
This IDC study explores adoption of mobile applications by small and
medium-sized businesses, as well as vendor opportunities. IDC' s 2008 SMB
Mobility IT Decision-Maker Survey sought insight from respondents in the United
States, Western Europe (represented by Germany and the United Kingdom), and
Asia (represented by India and China) on their company' s device, software,
operator, and channel preferences.
"Continued growth in shipments of converged mobile devices offers a platform on
which SMBs are launching increasingly more advanced mobile applications," says
Timothy Doherty, associate research analyst, Small and Medium Business Markets:
Mobility. "Uncertain economic conditions will open SMBs to the idea of mobile
applications that offer cost and efficiency savings, but proper vendor
messaging is key."
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