Abstract
This study discusses the market for hardcopy peripherals, both single-function
and multifunction. It does not cover point-of-sale printers or small-format
printers featuring widths of less than eight inches. Neither does it cover
wide-format (A0) products, sometimes known as plotters. The forecasts contain
data for the Levant peripherals market from 2007 through 2012. Unit shipment,
value of shipment, and ASP information is presented. Data for 2006-2007 is
actual, whereas data for 2008-2012 is projected.
"To succeed in the Levant, vendors need to be extra careful when positioning
their product prices. End users in this region are highly price sensitive and
do not have large IT budgets. Furthermore, channel support is incredibly
important, as distributors require substantial financial assistance as regards
tenders, promotions, and marketing activities." - Senior Analyst Mohammed Al
Noueiri, IDC Middle East & Africa
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