2008 Business Monitor Survey, Part 2: Branding, Bundling, and Channels

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Sampling Frame and Sampling Method
    • Respondents
    • Survey Schedule
    • Weightings
    • Data Analysis
• Situation Overview
  • All About Branding
  • Figure: Current and Future CRT Monitor Brand Preference
  • Figure: Current and Future LCD Monitor Brand Preference
  • Table: Current LCD Monitor Brand Preference by Company Type (% of Respondents)
  • Table: Future LCD Monitor Brand Preference by Company Type (% of Respondents)
  • Table: Future LCD Monitor Brand Preference by Company Size (% of Respondents)
  • PC Monitor Bundling
  • Figure: Current and Future PC and Monitor Bundled Purchases
  • Table: Future Bundling Trends by Company Size (% of Respondents)
  • Figure: Reasons for Buying Same Brand Monitors and PCs
  • Figure: Reasons to Avoid Same-Brand Bundles
  • Notebook Plus Monitor Bundling
  • Figure: Likelihood of Buying a Notebook Plus Monitor Bundle, 2007 and 2008
  • Table: Likelihood of Buying a Notebook Plus Monitor Bundle by Company Size (% of Respondents)
  • Figure: Notebook Plus Monitor Bundle Drivers, 2007 and 2008
  • Channel Preferences
  • Figure: Importance of Monitor Supplier Factors
  • Figure: Channel Through Which Existing Monitors Were Purchased
  • Figure: Level of Satisfaction with Channel Through Which Existing Monitors Were Purchased
  • Figure: Reasons to Consider a Different Channel for Future Monitor Purchases
  • Figure: Most Likely Channel Through Which to Purchase Future Monitors
  • Table: Future Channel Purchases by Company Type (% of Respondents)
  • Table: Future Channel Purchases by Company Size (% of Respondents)
  • Figure: Most Likely Large Retail Chain Store at Which to Purchase Future Monitors
  • Figure: Most Likely Online-Only Store at Which to Purchase Future Monitors
  • Figure: Most Likely Large Retail Office Supply Store at Which to Purchase Future Monitors
  • Figure: Most Likely Large Online Retail Store at Which to Purchase Future Monitors
  • Figure: Most Likely Club or Warehouse Store at Which to Purchase Future Monitors
  • What About Recycling?
  • Figure: Current Monitor Recycling Methods
  • Table: Current Monitor Recycling Methods by Company Size (% of Respondents)
  • Figure: Reasons a Monitor Recycling Program Lacked Interest During Monitor Vendor Selection
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis