Abstract
This IDC study provides information and insights in the dynamics, market size,
and forecast trends of three gaming markets in Asia/Pacific (excluding Japan)
or APEJ. The markets covered are online gaming, mobile online gaming, and
console gaming. The online gaming and mobile online gaming highlight various
market drivers and inhibitors in 2007, while console gaming offers a look at
adoption and ownership rates across the region.
"In 2007, the APEJ gaming market continued to develop due to higher Internet
and broadband penetration. Lower PC and handset prices also helped drive the
market' s expansion. A key trend in 2007 was the rising number of casual players
of PC and console games. The growing spread of feature-rich mobile phones also
boded well for the mobile online gaming segment," says Poon-Wei Ang, market
analyst, Software Research, IDC Asia/Pacific.
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