Abstract
This IDC study of the adult American gamer is a result of primary research data
collected from IDC' s 2008 U.S. Gamer Survey.
"Our survey finds that the two out of three adult Americans who are gamers are
social consumers looking for entertaining experiences to share with friends,
family, and strangers across multiple platforms," says Billy Pidgeon, research
manager of IDC' s Consumer Markets: Gaming service. "The adult American gamer
comprises a market that can no longer be segmented as hardcore and casual and
is underserved in key sectors such as online PC and mobile phones."
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