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Market Research Report

The American Gamer: 2008 Survey Results

Published by IDC Contact us : +1-860-674-8796
Published 2008/12 Content info Pages: 38
Product code 82221
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Description TOC

Table of Contents

  • Table of Contents
  • IDC Opinion
  • In This Study
    • Methodology
  • Situation Overview
  • Figure: Respondents Who Play Games
  • Figure: Respondents by Gender
  • Figure: Respondents by Age
  • Figure: Respondents by Employment Status
  • Figure: Platform Used to Play Games by Respondents Who Play Games at Work
  • Figure: Respondents by Number of Household Residents
  • Figure: Type of Online Social Media Accessed by Respondents
  • Table: Consumer Electronic Devices Owned by Respondents
    • The Multiplatform Gamer
    • Figure: Favorite Gaming Platform
    • Table: Favorite Game Platform by Gender and Age (% of Respondents)
    • Table: Gamer Type by Gender and Age (% of Respondents)
    • Figure: Frequency of Gameplay by Device
    • Table: Preference for Playing Games by Platform (% of Respondents)
    • Figure: Connection Status of Console
    • Table: Reason for Playing Games by Gender and Age (% of Respondents)
    • Videogame Console Gamers
    • Figure: Videogame Console Used Most Often by Gender
    • Table: Connection Status of Videogame Console by Brand and Model (% of Respondents)
    • Table: Typical Length of Console Gaming Session by Gender and Age (% of Respondents)
    • Table: Top 10 Genres of Games Played on Videogame Console by Gender and Age (% of Respondents)
    • Console Purchase Influencers
    • Figure: Factors Influencing Purchase of Videogame Console
    • Figure: Accessories Purchased for Videogame Console in the Past Six Months
    • Table: Videogame Console Brand and Model Most Likely to Be Purchased Within the Next 12 Months by Gender (% of Respondents)
    • PC Is the Biggest Platform for Gaming
    • Figure: Respondents Who Use PCs to Play Games
    • Table: PC Gaming Frequency by Gender and Age (% of Respondents)
    • Table: Typical Length of PC Gaming Session by Gender and Age (% of Respondents)
    • Table: Top 10 Genres of Games Played on PCs by Gender and Age (% of Respondents)
    • Figure: Type of PC Most Likely to Be Purchased Within the Next 12 Months
    • Table: Importance of Gaming in the PC Purchase Decision by Gender and Age (% of Respondents)
    • American Gamers on the Go
    • Figure: Reason for Playing Games on Mobile Device
    • Figure: Gameplay on Mobile Device
    • Figure: Gameplay on iPhone
    • Figure: Importance of Gaming in the Selection of a Mobile Device by Age
    • Figure: Handheld Device Used Most Often by Gender
    • Table: Typical Length of Handheld Gaming Session by Gender and Age (% of Respondents)
    • Table: Top 10 Genres of Games Played on Handhelds by Gender and Age (% of Respondents)
    • Discovering New Videogames
    • Figure: Methods of Exposure to New Videogames
    • Figure: Purchase Locations for New Videogames
  • Future Outlook
  • Essential Guidance
  • Learn More
    • Related Research
    • Synopsis
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