Abstract
This IDC study profiles 10 relatively small emerging Canadian companies
offering mobile consumer and enterprise solutions that we believe are worthy of
highlighting to the broader industry and have the potential to make an impact
in the information and communications technology (ICT) market. This study
provides a review of each company' s technology and go-to-market strategy,
partners, and customers. It touches upon some of the overarching trends IDC is
seeing in this market, the strategies and characteristics these 10 companies
share, and essential guidance. This study also provides valuable input for ICT
vendors, investors, government, and service providers to identify promising
companies in this market, potential partners, and investment opportunities.
"Most wireless solutions, with the exception of a few such as email, Internet
access, and SMS, are still in the early adopter and early majority stages in
Canada," says Krista Napier, analyst, Canadian ICT Innovation and Export at IDC
Canada. "Emerging companies looking to quickly establish themselves in the
market will need to educate customers and deliver practical and affordable
solutions that add value at home, at work, and everywhere in between. Many
Canadian companies are doing just that."
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