Abstract
This IDC study examines the dynamics of China' s Internet economy and focuses on
basic elements of the Internet economy, like devices using the Internet, online
user population, and main business models like Internet advertising,
business-to-consumer (B2C) ecommerce, and business-to-business (B2B) ecommerce.
It looks at market drivers, dynamics, and strategies and the competitive
landscape. It also includes competitive dynamics of the top vendors as well as
a 2008-2012 market forecast.
"China' s Internet economy has evolved and updated rapidly. Although online
advertising is expected to maintain rapid growth in the coming years, it will
be hard for players relying on advertising models to maintain robust growth in
a monopoly market. The boom of ecommerce has also shown tremendous potential,
and B2B market will present big opportunities in China," says Jacky Huang,
senior market analyst, Cross-Products Team, IDC China.
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