China Internet Economy 2008-2012 Forecast and Analysis

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Primary Research
    • Secondary Research
  • Executive Summary
• Situation Overview
  • Market Dynamics
    • Macroeconomic Overview
    • Regulation
    • Figure: Media Supervision Relationships
    • Digital Marketplace Ecosystem Model
    • Figure: Digital Marketplace Ecosystem
  • China Internet Access Services
    • Devices Using the Internet
    • Figure: China PC and Mobile Internet Connectivity, 2007
    • Internet Access Subscribers
    • Figure: China Narrowband and Broadband Internet Access Services Subscribers, 2008
    • Internet Users and Buyers
    • Figure: China Internet Users, 2007
  • Internet Usage
    • Introduction
    • Content and Search
      • Introduction
      • Figure: China Internet Usage by Category, 2008
    • Search
    • Figure: China Most Used Search Engine in the Last 12 Months, 2008
    • Communications and Communities
    • Mail
    • Figure: China Ownership of Mailboxes, 2008
    • Instant Messaging
    • Figure: China Most Frequently Used Instant Messaging Tool, 2008
    • Commerce
    • Figure: China Key Reasons to Start Online Shopping, 2008
  • Internet Advertising
    • Introduction
    • Figure: China Top 10 Online Advertising Industries by Revenue, 2007
    • Display Advertising
      • Introduction Measures
      • Market Development
      • Figure: China Display Advertising Revenue, 2007-2012
      • Advertiser Sentiment
    • Paid Searches
      • Introduction
      • Market Development
      • Figure: China Paid Search Revenue, 2007-2012
      • Advertiser Sentiment
  • Online Consumer Market: Business to Consumer
    • Introduction
    • Online Shopping
    • Figure: China Business-to-Consumer Online Shopping, 2007
      • Competitive Landscape
    • Online Travel
    • Figure: China Online Travel, 2007
      • Competitive Landscape
  • Online Business Market: Business to Business
  • Figure: China Business-to-Business Revenue by Vendor, 2007
  • Web 2.0
    • Video Sharing/Podcasts
    • Classified Information
    • Social Networks: Business Community
    • Social Networks: Campus Community
    • Digital Magazines
    • Blogs
• Future Outlook
  • Forecast and Assumptions
  • Table: Key Forecast Assumptions for the China Internet Economy, 2008-2012
  • Market Context
    • China Internet Access
    • Figure: China Internet-Accessible Devices, 2007-2012
    • Figure: China Internet Access Service Subscribers, 2007-2012
    • Figure: China Internet User Population, 2007-2012
    • Figure: China Internet Buyer Population, 2007-2012
    • China Internet Advertising
    • Figure: China Online Advertising Revenue, 2007-2012
    • China eCommerce
    • Figure: China eCommerce Spending, 2007-2012
    • Figure: China Business-to-Business eCommerce Spending, 2007-2012
    • Figure: China Business-to-Consumer eCommerce Spending, 2007-2012
• Essential Guidance
  • Advice for New Media Companies
  • Advice for eCommerce Companies
  • Advice for IT Vendors
• Learn More
  • Related Research
  • Definitions
  • Synopsis