Abstract
This IDC study explores the likely evolutionary path for U.S.
mobile television and video content and services for 2009–2013. Fresh
survey data, mobile network operator (MNO) and mobile virtual network
operator (MVNO) strategies, key technology providers, market drivers and barriers,
and the outlook for premium fee-based and ad-oriented business models
are included.
"Despite the economic downturn, the outlook for mobile video
and TV services remains relatively bright due to a confluence
of factors," says Lewis Ward, research manager of IDC' s Digital
Marketplace: Mobile Media and Entertainment service. "Although ad-based revenue appears
unlikely to emerge as a major contributor to revenue growth
in the forecast period, innovation in the premium-billed third-party application
and direct-to-consumer service space should contribute to the doubling of
the total base of mobile video/TV subscribers and customers from
2008 to 2013."
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