Abstract
This IDC study quantifies the U.S. copier market opportunity in
detail and analyzes its issues, trends, and product advances. It
includes both monochrome (analog and digital) and color copier forecasts.
The forecasts contain data for the U.S. copier market from
2003 to 2013. Unit shipment, value of shipment, and average
shipment value (ASV) information is presented. Data for 2003–2008 is
actual, whereas data for 2009–2013 is projected.
"The U.S. copier market
is undergoing a series of challenges based on an economy
that is forcing many potential customers to contract. Much of
the current opportunity is tied to cost-cutting measures, such as
managed print services, A4 machines, and recycling prowess. While many
of these tactics appear to be consolatory in nature, it
may be the best way to protect and maintain business
until a recovery begins. Even with an expected recovery period,
copier vendors and their channels need to explore revenue potential
in copier-related software and services to ensure viability in the
future market," says Keith Kmetz, program vice president of IDC' s
Hardcopy Solutions research programs.
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