Abstract
This IDC study quantifies the U.S. printer page volume market
opportunity and provides a forecast update to Economic Crisis Response:
U.S. Printer Page Volume 2008–2012 Forecast Update (IDC #216429, March
2009) based on 2008 actual results. This forecast provides an
in-depth look at the U.S. installed base and page volume
forecasts for the inkjet and laser printer segments, as well
as the total page volumes for these segments. This study
contains quantitative as well as qualitative data analysis derived from
1996 to 2008 actual printer shipments, empirical data from IDC' s
hardcopy usage panel, end-user research, and survey data.
Installed base, average
monthly page volumes (AMPVs), average annual page volumes (AAPVs), and
total annual page volumes are forecast for the period from
2009 to 2013.
This IDC study quantifies the U.S. printer page
volume market in detail, analyzing issues, trends, and changes in
device usage. It contains IDC' s review and forecast of the
U.S. printer page volume market for 2004–2013. The printer installed
base, average monthly volume, average annual monthly volume, and total
page volume are presented in this document. Data for 2004–2008
is actual, whereas data for 2009–2013 is projected.
Key findings include:
- IDC
anticipates a small CAGR of -2.1% for the total U.S.
single-function printer page volume market from 2008 to 2013. However,
there are pockets of opportunity within this market that show
substantially higher growth potential.
- The product segments exhibiting the strongest page
growth opportunity for vendors include the 45–69ppm monochrome laser segment
and the 11–20ppm, 21–30ppm, and 45ppm+ color laser single-function printer
segments.
"The substantial printer shipment declines exhibited in the fourth quarter
of 2008 and the first quarter of 2009 have led
to a declining installed base which, when coupled with flat
and decreasing AMPVs, will lead to declining total printer page
volume. The decline in total printer page volume is due
to shifts in page volume from single-function printers to multifunction
printers and the economic slowdown that has reduced overall economic
activity. Indicators in April and May of 2009 have shown
some positive signs that the economic slowdown may be decelerating.
IDC' s U.S. page volume printer forecast identifies the pockets of
growth that exist in the single-function market, providing vendors with
a target for R&D, marketing, and sales investment in order
to maximize return in an increasingly competitive and difficult economy."
— Jake Wang, program manager, U.S. Hardcopy Device Usage
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