Abstract
This IDC study provides an overview of the current status
of the China CRM (exCC) application market and a forecast
for the next five years. It also includes the competitive
landscape and market opportunities analyses.
Definitely, the CRM (exCC) applications market
is a huge potential market in China, despite the adverse
impact by the global economic crisis. However, from IDC' s point
of view, it will still be full of opportunities in
the near future.
Describing the developing road map of China CRM
(exCC) market, Emily Bian, senior software analyst, IDC China, says,
"It will experience four major developing stages in the near
future: information collection, process management, refined sales, and strategy decision
support. In the China market, most of CRM (exCC) system
users are at stages 1 and 2. Some of the
pioneer enterprises try to deepen the application of CRM (exCC)
system to achieve refined sales. Considering the overall IT establishment
level of the China market, we still need some time
to achieve the CRM (exCC) application at stage 4."
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