Abstract
This IDC study represents the findings of the IDC Malaysia
Mobile Brand Perceptions and Customer Churn, 2008 survey. The results
of this study include the percentage of mobile subscribers with
dual subscriber identification module (SIM) cards, key loyalty factors, and
the potential impact of mobile number portability (MNP).
"Despite the fact
that the mobile subscriber penetration rate in Malaysia exceeded 90%
in 2008, IDC' s latest survey shows that 30.9% of the
existing mobile subscribers owned additional mobile phone lines. This shows
that there are still opportunities for mobile SPs to acquire
new subscribers in the country. In addition, five months after
the implementation of MNP, only 11.5% of the survey' s 2,340
respondents indicated their intent to switch SPs. This indicates that
the overall public is generally quite contented with the services
that their mobile operators offer," says Chua Fong Yang, associate
market analyst, Telecommunications Research, IDC Malaysia.
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