Report: Malaysia Mobile Brand Perceptions and Customer Churn, 2008 TOC

IDC Opinion
In This Study

Methodology

Situation Overview

Introduction

Survey Results
Maxis Postpaid Users
Maxis Prepaid Users
Celcom Postpaid Users
Celcom Prepaid Users
Digi Postpaid Users

Future Outlook
Essential Guidance

Actions That Maxis Should Consider
Actions That Celcom Should Consider
Actions That Digi Should Consider

Learn More

Related Research
Synopsis

Table: Malaysia Survey Respondent Sample Size Breakdown by Segment and Mobile SP
Table: Malaysia Survey Respondent Sample Size Breakdown by Region and Mobile SP
Table: Malaysia Survey Respondent Sample Size Breakdown by Race and Mobile SP
Table: Malaysia Survey Respondent Sample Size Breakdown by Age and Mobile SP
Table: Malaysia Survey Respondent Sample Size Breakdown by Household Income and Mobile SP
Figure: Malaysia Reasons Why the Respondents Chose Their Current SPs
Figure: Malaysia Percentage of Respondents with Secondary Mobile Phone Lines
Figure: Malaysia Respondents' Most Preferred SPs for Their Secondary Mobile Phone Lines
Figure: Malaysia Respondents' Reasons for Having Secondary Mobile Phone Lines
Figure: Malaysia Respondents' Who Planned to Switch SPs Due to Mobile Number Portability
Figure: Malaysia Respondents' Reasons for Remaining Loyal to Their SPs
Figure: Malaysia Respondents' Reasons for Switching SPs
Figure: Malaysia SPs That Mobile Users Would Likely Switch to Due to Mobile Number Portability
Figure: Malaysia Respondents' Criteria for Choosing Postpaid Plans
Figure: Malaysia Respondents' Reasons for Using Prepaid Plans
Figure: Malaysia Reasons Why Respondents Used Maxis' Postpaid Plans as Their Primary Mobile Phone Lines
Figure: Malaysia Percentage of Maxis' Postpaid Plan Users with Secondary Mobile Phone Lines
Figure: Malaysia SPs That Maxis' Postpaid Plan Users Subscribed to for Their Secondary Mobile Phone Lines
Figure: Malaysia Reasons Why Maxis' Postpaid Plan Users Have Secondary Mobile Phone Lines
Figure: Malaysia Percentage of Maxis' Postpaid Plan Users That Are Likely to Switch SPs Due to Mobile Number Portability
Figure: Malaysia Reasons Why Maxis' Postpaid Plan Users Remained Loyal
Figure: Malaysia Reasons Why Maxis' Postpaid Plan Users Want to Switch SPs
Figure: Malaysia Maxis' Postpaid Plan Users' Preferred SPs
Figure: Malaysia Respondents' Reasons for Subscribing to Maxis' Postpaid Plans
Figure: Malaysia Respondents' Reasons for Using Maxis' Prepaid Plans as Their Primary Mobile Phone Lines
Figure: Malaysia Percentage of Maxis' Prepaid Plan Users with Secondary Mobile Phone Lines
Figure: Malaysia Maxis' Prepaid Plan Users Preferred Secondary Mobile Phone Line SPs
Figure: Malaysia Reasons Why Maxis' Prepaid Plan Users Had Secondary Mobile Phone Lines
Figure: Malaysia Maxis' Prepaid Plan Users That Are Likely to Switch SPs Due to Mobile Number Portability
Figure: Malaysia Reasons Why Maxis' Prepaid Plan Users Remained Loyal to the SP
Figure: Malaysia Reasons Why Maxis' Prepaid Plan Users Would Likely Switch to Other SPs
Figure: Malaysia SPs That Maxis' Prepaid Plan Users Would Likely Switch to Due to Mobile Number Portability
Figure: Malaysia Reasons Why the Respondents Preferred Maxis' Prepaid Plans
Figure: Malaysia Reasons Why Respondents Decided to Subscribe to Celcom' s Postpaid Plans for Their Primary Mobile Phone Lines
Figure: Malaysia Percentage of Celcom' s Postpaid Plan Users with Secondary Mobile Phone Lines
Figure: Malaysia SPs That Celcom' s Postpaid Plan Users Subscribed to for Their Secondary Mobile Phone Lines
Figure: Malaysia Reasons Why Celcom' s Postpaid Plan Users Had Secondary Mobile Phone Lines
Figure: Malaysia Percentage of Celcom' s Postpaid Plan Users That Would Likely Switch SPs Due to Mobile Number Portability
Figure: Malaysia Reasons Why Celcom' s Postpaid Plan Users Remained Loyal to the SP
Figure: Malaysia Reasons Why Celcom' s Postpaid Plan Users Would Likely Switch SPs
Figure: Malaysia SPs That Celcom' s Postpaid Plan Users Would Likely Switch to Due to Mobile Number Portability
Figure: Malaysia Reasons Why Celcom' s Postpaid Plan Users Subscribed to the SP
Figure: Malaysia Reasons Why the Respondents Decided to Use Celcom' s Prepaid Plans for Their Primary Mobile Phone Lines
Figure: Malaysia Percentage of Celcom' s Prepaid Plan Users with Secondary Mobile Phone Lines
Figure: Malaysia Celcom' s Prepaid Plan Users Preferred SPs for Their Secondary Mobile Phone Lines
Figure: Malaysia Reasons Why Celcom' s Prepaid Plan Users Had Secondary Mobile Phone Lines
Figure: Malaysia Percentage of Celcom' s Prepaid Plan Users That Would Likely Switch SPs Due to Mobile Number Portability
Figure: Malaysia Reasons Why Celcom' s Prepaid Plan Users Remained Loyal to the SP
Figure: Malaysia Reasons Why Celcom' s Prepaid Plan Users Would Likely Switch SPs
Figure: Malaysia SPs That Celcom' s Prepaid Plan Users Would Likely Switch to Due to Mobile Number Portability
Figure: Malaysia Reasons Why Celcom' s Prepaid Plan Users Subscribed to the SP
Figure: Malaysia Reasons Why the Respondents Subscribed to Digi' s Postpaid Plans for Their Primary Mobile Phone Lines
Figure: Malaysia Percentage of Digi' s Postpaid Plan Users with Secondary Mobile Phone Lines
Figure: Malaysia SPs That Digi' s Postpaid Plan Users Subscribed to for Their Secondary Mobile Phone Lines
Figure: Malaysia Reasons Why Digi' s Postpaid Plan Users Had Secondary Mobile Phone Lines
Figure: Malaysia Digi' s Postpaid Plan Users That Were Likely to Switch SPs Due to Mobile Number Portability
Figure: Malaysia Reasons Why Digi' s Postpaid Plan Users Remained Loyal to the SP
Figure: Malaysia Reasons Why Digi' s Postpaid Plan Users Would Likely Switch SPs
Figure: Malaysia SPs That Digi' s Postpaid Plan Users Would Likely Switch to Due to Mobile Number Portability
Figure: Malaysia Reasons Why the Respondents Subscribed to Digi' s Postpaid Plans
Figure: Malaysia Reasons Why the Respondents Decided to Subscribe to Digi' s Prepaid Plans for Their Primary Mobile Phone Lines
Figure: Malaysia Percentage of Digi' s Prepaid Plan Users with Secondary Mobile Phone Lines
Figure: Malaysia SPs That Digi' s Prepaid Plan Users Subscribed to for Their Secondary Mobile Phone Lines
Figure: Malaysia Reasons Why Digi' s Prepaid Plan Users Had Secondary Mobile Phone Lines
Figure: Malaysia Digi' s Prepaid Plan Users That Were Likely to Switch SPs Due to Mobile Number Portability
Figure: Malaysia Reasons Why Digi' s Prepaid Plan Users Remained Loyal to the SP
Figure: Malaysia Reasons Why Digi' s Prepaid Plan Users Would Likely Switch SPs
Figure: Malaysia SPs That Digi' s Prepaid Plan Users Would Likely Switch to Due to Mobile Number Portability
Figure: Malaysia Reasons Why the Respondents Subscribed to Digi' s Prepaid Plans
Figure: Malaysia Percentage of Users with Secondary Mobile Phone Lines by Segment
Figure: Malaysia Effects of Mobile Number Portability on Postpaid and Prepaid Mobile Users by SP

Malaysia Mobile Brand Perceptions and Customer Churn, 2008

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