Abstract
This IDC study presents a cut of the results from
IDC' s 2009 Consumer Internet Video Survey. This document includes results
comparing U.S. consumers who subscribe to broadband Internet service and
own a home network to consumers who subscribe to broadband
Internet service but do not own a home network. The
survey was conducted entirely online in March 2009, with respondents
aged 13 and up.
This IDC study presents a cut of
the results from IDC' s 2009 Consumer Internet Video Survey. This
document includes results pertaining to owners of home networks in
the United States who watch videos on the Internet.
"Owners of
home networks are bellwethers for future consumer behavior, and they
consistently reported to be more intensely involved in using Internet
videos, particularly television shows and movies, than those who did
not own a home network. Also, they were more likely
to be willing to pay for content online and move
their paid content consumption from physical media to online services,"
said Jonathan Gaw, research manager in IDC' s Connected Home program.
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