Table of Contents
- IDC Opinion
- In This Study
- Introduction
- Methodology
- Study Design
- Sample Definition
- Sample Achievement
- Quotas
- Profile of Sample
- Situation Overview
- Introduction
- Customer Care Currently Used
- Preferences for Customer Care for Second-Generation Customers
- Preferred Method of Communication with Customer Care
- Preferred Methods of Contacting Customer Care in Relation to Type of Help Needed
- Preference for Customer Care Agent and Likely Interest in Avatars
- Types of Information that Motivate Frequency of Contact with Customer Care
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
- Table: Sample Achievement
- Table: Devices Currently Owned (%)
- Table: Top 2 Preferred Methods of Contacting Customer Care When Soliciting Information
- Table: Top 2 Preferred Methods of Contacting Customer Care for Troubleshooting
- Figure: Gender
- Figure: Current Source of Help
- Figure: Method of Contacting Company/Store for Help
- Figure: Satisfaction of Customer Care Services Received at Company/Store
- Figure: Preferred Method of Contacting Customer Care
- Figure: Importance of Having More than One Way of Contacting Customer Care or Technical Support
- Figure: Important Traits for Customer Care Agent
- Figure: Interest in Interacting with Avatars
- Figure: Types of Information that Motivate Customers to Frequently Seek Help
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