U.S. Internet Video Survey Results: Consumers Understand Advertising. Does Advertising Understand Consumers?

Table of Contents

• IDC Opinion
• In This Study
• Methodology
• Situation Overview
• Consumers and Online Advertising
• Interacting with Advertising
• Targeted Advertising
• Future Outlook
• Essential Guidance
• Learn More
• Related Research
• Synopsis
• Figure: Feelings About Advertising and Internet Video
• Figure: Annoyance Levels with Types of Advertising
• Figure: Video Abandonment Because of Pre-Roll Advertising
• Figure: Interaction with Advertising Connected to Videos
• Figure: Preference for Targeted Advertising