Abstract
This IDC study analyzes the results for stationary (i.e., wireline
or nonmobile) Internet usage from the 2008 U.S. Online Consumer
Behavior Survey. For the actual numbers that provided the basis
for this analysis, see U.S. Consumer Online Behavior Survey Results:
Part I: Stationary Internet Usage (IDC #219082, June 2009). This
U.S. Online Consumer Behavior Survey is designed to provide a
comprehensive overview of U.S. consumers' online activities. Data was collected
using a structured online questionnaire. Results are based on a
sample of n = 3,176 respondents, 13 years of age
or older who frequently use the Internet, including quotas by
gender, age group, ethnicity, region (as defined by the U.S.
Census), and income. Field time was December 6–20, 2008. Analysis
was performed using MarketSight, a survey analysis software.
"The most dramatic
change in the past year is how rapidly consumers adopt
watching online video, and not just user-generated content, but also
TV shows and even movies," said Karsten Weide, IDC' s program
director, Digital Media and Entertainment, "and we will see a
big impact of this development on video content providers and
TV companies."
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