Abstract
This IDC study provides the market sizing, vendor shares, and
forecast for the worldwide Web analytics applications software market in
2008. Market trends and future market outlook and guidance to
CRM software vendors are also included.
“In the current economic climate,
the online channel presents a mechanism to scale customer outreach
programs at a much lower cost than traditional marketing channels.
However, an unstructured approach can also result in wasted time,
effort, and money. Web analytics are key to ensuring the
online initiative stays on target.” Mary Wardley, program vice
president, CRM and Enterprise Applications Research.
| 
View Cart
