Abstract
This IDC study provides the market sizing, vendor shares, and
forecast for the worldwide CRM analytic applications market in 2008.
Market trends and future market outlook and guidance to CRM
software vendors are also included.
“CRM analytic applications when added to
a transactional CRM environment can yield dramatic improvements in customer
insight. Despite the economic climate, organizations should consider adding these
applications to their enterprise application architecture for more targeted interactions
with their customers.” Mary Wardley, program vice president, CRM
and Enterprise Applications Research.
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