Abstract
This IDC study examines the growing market for PNDs and
OEM in-vehicle navigation solutions for the 2009–2013 forecast period. Overall
shipments for both segments will grow from 45.7 million units
in 2009 to 50.6 million in 2011, before declining to
46.4 in 2013, representing a CAGR of 0.05% from 2008
to 2013.
"Demand for PNDs has primarily been driven by falling
MSRPs, rather than by technology innovations introduced by the incumbent
market leaders in the space. IDC does not believe that
this is a source of sustainable advantage for PND vendors,
nor is it appealing for consumers. PND vendors need to
develop the promise of connected PNDs and related business models
for related services to keep the PND segment relevant in
the long term." — Susan Kevorkian, program director, Consumer Markets
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