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This report has been prepared by Business Trend Analysts, Inc. We serve business clients in the U.S. and abroad with a wide range of information services, including on-shelf studies, multiclient projects, and custom research reports. For the purposes of this report, the U.S. snack food market is comprised of baked products, salted items, and nuts and seeds. Surveys today find that most Americans consume four meals during the course of the day. Along with the traditional meals of breakfast, lunch, and dinner, a large majority of consumers eat enough snack food each day to equal a fourth meal. Business Trend Analysts estimates that over 60% of Americans consume three or more snacks per day. Another interesting fact is that Americans across the country snack at different times during the day. People living in the West prefer to consume snacks in the afternoon, people living in the Mid-Atlantic region often polish off snacks at night, and the rest of the country typically eats
snacks in the morning. To further stress just how popular snack food has become, its currently the most popular comfort food in North America, topping both ice cream and chocolate. | 
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