The 2005/2006 Market Outlook For Salted Snack Foods

TABLE OF CONTENTS

SECTION I: THE U.S. MARKET FOR SNACK FOODS

Analysis:

Overview.

Issues, Topics, and Trends

U.S. Manufacturers  Sales of Snack Foods

Leading Snack Makers

Tables:

U.S. Manufacturers  Sales of Snack Foods:

Graph: Total

Total

By Type

Product Mix

Retail Volume Market Shares of the Leading Snack Food Manufacturers in the U.S

SECTION II: THE U.S. MARKET FOR SALTED SNACK FOODS

Analysis:

Overview.

U.S. Manufacturers  Sales of Salted Snack Foods

Organic Snack Foods

The Battle Over Trans Fatty Acids

Potato Chips and Sticks

Tortilla and Corn Curls, Chips, and Related Products

Cheese Snacks

Unpopped and Popped Popcorn

Many Question Relationship Between Food Manufacturers and Health

Groups

Foreign Trade

Cape Cod Potato Chip Company Expands to Europe

Tortilla Chip Consumption on the Decline in Mexico

Frito-Lay Launches "Lay s"  Potato Chips in China

Tables:

U.S. Manufacturers  Sales of Salted Snack Foods:

Total

By Type

Graph: Product Mix

Product Mix

Growth Trends, by Type

U.S. Manufacturers  Sales of Potato Chips, Corn Chips, and Similar

Products, by Type

Popular Types of Potato Chips on the Market

Popular Flavors of Potato Chips on the Market

Popular Types of Potato Chips on the Market, by Fat Content

Popular Flavors of Tortilla Chips on the Market

Popular Types of Tortilla Chips on the Market, by Fat Content

Popular Flavors of Corn Chips on the Market

Popular Types of Corn Chips on the Market, by Fat Content

U.S. Manufacturers  Sales of Unpopped Popcorn

Popular Flavors of Microwave Popcorn on the Market

Popular Types of Microwave Popcorn on the Market, by Fat Content

Popular Flavors of Ready-to-Eat Popcorn on the Market

U.S. Balance of Trade for Salted Snack Foods

U.S. Exports of Salted Snack Foods, by Country of Destination:

Potato Chips

Corn Chips and Similar Snacks

Unpopped Popcorn, Except Seed

U.S. Imports of Salted Snack Foods, by Country of Origin:

Potato Chips

Corn Chips and Similar Snacks

Unpopped Popcorn, Except Seed

Number of New Products Introduced in the U.S. Salted Snack Foods

Market, by Type

SECTION III: THE U.S. MARKET FOR PRETZELS

Analysis:

Overview.

U.S. Manufacturers  Sales of Pretzels

"W"  and Pretzels

Retail Sales

Pretzel Retailers Find a Home in Department Stores

Pretzel Retailers Expand Globally

The Hard Pretzel Market

Frito-Lay Introduces "Rold Gold Heartzels" 

Co-Branding is Back

Auntie Anne s Test-Markets Hard Pretzels.

The Soft Pretzel Market

Media Expenditures

J&J Snack Foods Inks a Future Hall of Famer

Auntie Anne s Unveils First National Television Spots

Tables:

U.S. Manufacturers  Sales of Pretzels:

Graph: Dollar Sales

Dollar Sales

Volume Sales

Popular Types of Pretzels on the Market

Popular Flavors of Pretzels on the Market.

Retail Sales of Pretzels

Distribution of Retail Volume Sales of Pretzels, by Type of Outlet

Supermarket Sales of Pretzels

Drug Store Sales of Pretzels

Other Retail Outlet Sales of Pretzels

Product Mix of Convenience Store Sales of Salty Snacks

Private-Label Retail Sales of Pretzels

Leading Selling Brands of Hard Pretzels

Retail Dollar Market Shares in the Soft Pretzel Market, by Company

Total Media Expenditures for Pretzels

Media Expenditures for Pretzels, by Company and Brand

Company Profiles:

The Bachman Company:

Overview

Pretzels

California Pretzel Co., Inc:

Overview

Pretzels

Harry s Premium Snacks:

Overview

Pretzels

Herr Foods Inc:

Overview

History

Pretzels

J&J Snack Foods Corp:

Overview

Financial Performance

Soft Pretzels

Distribution

Facilities

Financial Summary and Analysis

Jays Foods, LLC:

Overview

Pretzels

Mars, Incorporated:

Overview

"Combos" 

PepsiCo, Inc:

Overview

"Rold Gold"  Pretzels

Snyder s of Hanover:

Overview

Pretzels

Utz Quality Foods, Inc:

Overview

Pretzels

SECTION IV: FACTORS AFFECTING DEMAND FOR SALTED SNACK FOODS

Analysis:

Overview.

Eating Habits of the American Worker

The Health Issue

What Consumers Really Demand: Taste, Quality, and Convenience

Satisfying the On-the-Go Consumer

The Economy

"Tweens" .

What Do College Students Snack On?

Household Saturation Levels of Microwave Ovens and Popcorn Makers

Consumer Spending on Salted Snack Foods

Tables:

Percentage of Americans Who Are Overweight and Obese, by Age

Percentage of Americans 20-74 Years of Age Who Are Obese, by

Gender, Race, and Hispanic Origin

Percentage of Children and Adolescents Who Are Obese, by Gender

Percentage of Americans Who Are Obese, by State

Percentage of Americans Over 18 Years of Age Who Have Been

Diagnosed with Diabetes.

Percentage of American Adults on Diets

U.S. Civilian Labor Force, by Gender

U.S. Gross Domestic Product

U.S. Gross Private Domestic Investment

U.S. Industrial Production Index

U.S. Disposable Personal Income

U.S. Per Capita Disposable Personal Income

U.S. Personal Consumption Expenditures.

U.S. Per Capita Personal Consumption Expenditures

Consumer Confidence Index

What Do College Students Snack On?

Household Saturation Levels of Microwave Ovens and Popcorn Makers

Average Annual Household Expenditures on Potato Chips, Corn Chips,

and Similar Snacks, by Selected Demographic Characteristics

U.S. Resident Population Trends and Projections:

Total

By Age Group

Age Distribution

Population and Household Trends

By Region

By State

Distribution, by State

SECTION V: PRICE TRENDS IN THE U.S. SALTED SNACK FOODS INDUSTRY

Analysis:

Overview.

Producer Prices for Potato Chips, Corn Chips, and Similar Snacks.

Consumer Prices for Snack Foods

Tables:

Materials Consumed in the U.S. Potato Chip, Corn Chip, and Similar

Snack Foods Industry, by Type

Producer Price Trends:

Potato Chips, Corn Chips, and Similar Snacks

Potato Chips and Sticks, Plain and Flavored.

Corn Chips and Related Products

Corn Chips and Related Products, by Type

Other Chips and Sticks.

Consumer Price Trends for Snack Foods

SECTION VI: DISTRIBUTION TRENDS IN THE U.S. SALTED SNACK FOODS MARKET

Analysis:

Overview.

Will Fingerprints Replace Cash, Passwords, and Keys?

New Food Labels

Retail Sales of Salted Snack Foods

Retail Sales of Potato Chips

Retail Sales of Tortilla/Tostada Chips

Retail Sales of Corn Chips

Retail Sales of Cheese Snacks

Retail Sales of Ready-to-Eat Popcorn

Retail Sales of Unpopped Popcorn

Retail Sales of Microwave Popcorn

Convenience Store Sales of Salty Snacks.

Vending Machine Sales

Private-Label Retail Sales

Retail Sales of Dips and Salsa

Subway Offers "Doritos Edge"  and "Tostitos Edge"

Frito-Lay Enters the Movie Theater Channel

Tables:

Product Preference Study 2004: Snack Foods

Retail Sales of Salted Snack Foods

Retail Sales of Potato Chips

Distribution of Retail Volume Sales of Potato Chips, by Type of Outlet

Supermarket Sales of Potato Chips

Drug Store Sales of Potato Chips.

Other Retail Outlet Sales of Potato Chips

Retail Dollar Market Shares in the Potato Chip Market, by Company

Leading Selling Brands of Potato Chips

Retail Sales of Tortilla/Tostada Chips

Distribution of Retail Volume Sales of Tortilla/Tostada Chips, by Type of

Outlet

Supermarket Sales of Tortilla/Tostada Chips

Drug Store Sales of Tortilla/Tostada Chips

Other Retail Outlet Sales of Tortilla/Tostada Chips.

Retail Dollar Market Shares in the Tortilla Chip Market, by Company

Leading Selling Brands of Tortilla/Tostada Chips

Supermarket, Drug Store, and Discount Store Sales of Corn Chips

Distribution of Retail Volume Sales of Corn Chips, by Type of Outlet

Retail Dollar Market Shares in the Corn Chip Market, by Brand

Retail Sales of Cheese Snacks

Distribution of Retail Volume Sales of Cheese Snacks, by Type of Outlet

Retail Dollar Market Shares in the Cheese Snack Market, by Brand

Retail Sales of Ready-to-Eat Popcorn

Distribution of Retail Volume Sales of Ready-to-Eat Popcorn, by Type of

Outlet

Leading Selling Brands of Ready-to-Eat Popcorn/Caramel Corn

Retail Sales of Unpopped Popcorn

Retail Sales of Microwave Popcorn

Fastest-Growing Supermarket Frozen Products.

Leading Selling Brands of Microwave Popcorn

Product Mix of Convenience Store Sales of Salty Snacks

Convenience Store Shopping Behavior: Salty Snacks

Total Vending Machine Sales

Distribution of Vending Machine Operators, by Region

Where Vending Machines are Located

Vending Machine Sales of Candy, Snacks, and Confections

Vending Machine Sales of Selected Salted Snack Foods, by Type .

Number of Candy, Snack, and Confection Vending Machines

Vending Machine Prices for Selected Salted Snack Foods, by Type

Private-Label Retail Sales of Selected Salted Snack Foods, by Type

Retail Sales of Dips and Salsa

SECTION VII: STRUCTURE OF THE U.S. POTATO CHIP, CORN CHIP, AND SIMILAR SNACK FOODS INDUSTRY

Analysis:

Overview.

Payroll and Material Costs

Employment Trends

New Capital Expenditures

Number of Manufacturing Facilities

Explanation of Terms

Tables:

The U.S. Potato Chip, Corn Chip, and Similar Snack Foods Industry:

Operating Structure

Gross Operating Margin

Value Added by Manufacture

Vertical Integration Index

Employment Structure

Total Labor Costs

Average Hourly Earnings of Production Workers

Cost of Living Index for Production Workers

Labor Productivity

Indexes of Real Labor Productivity

New Capital Expenditures

Plant vs. Equipment Expenditures

Ending Inventories

Number of Manufacturing Facilities:

Total

By Employment Size Class and by State

Employment Patterns, by State

Plant Capacity Utilization Rates

The Plant Manager s Workbook:

How to Use This Section

Gathering Your Data

Developing Your Ratios

How Does Your Plant Stack Up?

SECTION VIII: ADVERTISING TRENDS IN THE U.S. SALTED SNACK FOODS INDUSTRY

Analysis:

Overview.

Warning Labels on Food?

Snack Food Doesn t Kill People, People Eating Too Much Kill People

PepsiCo Remains the Leading Advertiser

Frito-Lay Attacks Regional Manufacturers on Their Home Turf

No Words Are Needed in a New "Pringles"  Advertisement

General Mills and Poore Brothers Boost Advertising

Tables:

Total Media Expenditures for Salted Snack Foods

Top Six Advertisers of Salted Snack Foods

Top Ten Advertised Brands of Salted Snack Foods

Media Expenditures for Salted Snack Foods, by Company and Brand

SECTION IX: COMPANY PROFILES

Introduction

Tables:

Financial Profile of Manufacturers of Potato Chips, Corn Chips, and

Similar Snack Foods:

Total

Sorted by Sales

Sorted by Assets

Company Profiles:

The Bachman Company:

Overview

Salted Snack Foods

Birds Eye Foods, Inc:

Overview

Financial Performance

"Husman s"

"Snyder of Berlin" 

"Tim s Cascade Style"  Potato Chips

Other Salted Snack Foods

Financial Summary and Analysis

ConAgra Foods, Inc:

Overview

Financial Performance

"ACT II"  and "Orville Redenbacher s"  Microwave Popcorn

Other Salted Snack Foods

Financial Summary and Analysis

General Mills, Inc:

Overview

Financial Performance

"Pop Secret"  Microwave Popcorn

General Mills, Inc.: (cont d.)

Other Salted Snack Foods

Facilities and Employees

Financial Summary and Analysis

Golden Flake Snack Foods, Inc:

Overview

Financial Performance

Products

Facilities and Employees

Financial Summary and Analysis (Golden Enterprises, Inc.)

Herr Foods Inc:

Overview

History

Potato Chips and Sticks

Tortilla and Corn Chips.

Other Salted Snack Foods

KLN Enterprises, Inc:

Overview

History of Barrel O  Fun

"Barrel O  Fun"  Salted Snack Foods

Lance, Inc:

Overview

History

Financial Performance

Salted Snack Foods

Cape Cod Potato Chip Company

Facilities and Employees

Financial Summary and Analysis

Lincoln Snacks Company:

Overview

"Poppycock" 

"Fiddle Faddle"  and "Screaming Yellow Zonkers!" .

Mike-sell s Potato Chip Co:

Overview

History

Products

Facilities and Employees

Newman s Own, Inc:

Overview

Products

PepsiCo, Inc:

Overview

History

Financial Performance

Salted Snack Foods

Financial Summary and Analysis

Poore Brothers, Inc:

Overview

Financial Performance

Products

Facilities and Employees

Financial Summary and Analysis

The Procter & Gamble Company:

Overview

Financial Performance

Salted Snack Foods

Facilities and Employees

Financial Summary and Analysis

Utz Quality Foods, Inc:

Overview

Salted Snack Foods

Wise Foods, Inc:

Overview

History

Salted Snack Foods

SECTION X: DIRECTORIES OF SELECTED U.S. MANUFACTURERS OF SALTED SNACK FOODS

Introduction

Directory of Selected U.S. Manufacturers of Potato Chips, Corn Chips, and

Similar Snacks

Directory of Selected U.S. Manufacturers of Unpopped Popcorn